Join industry expert Alan Berg, CSP, for a very special, and very exclusive sales Master Class, sponsored by NACE Philadelphia/South Jersey/Delaware. This small group, only 30 seats, will ensure that the content is focused on your industry, and your businesses. 

What is a Master Class?
Unlike a conference or workshop, a Master Class is a way to dive deeper into the topics, led by Alan (who, in addition to writing 5 books, has presented on the business of weddings and events in 14 countries). Attendees will be learning, and sharing.  It’s more than just slide-based presentations. Alan will be using some of the attendee's websites and marketing collateral as examples (with your permission, of course), so you can actually see how to apply these techniques, right away!

What are the topics:

  • 5 Signs It's Time to Fire Your Website! - First, Alan will present the best practices, things to add and remove from your current website, to make it convert more traffic to leads. Then, he'll pull up the websites of some of the attendees and show you how can use these ideas to improve your current site now, and how to use these when it's time for a new website. How much does a new website cost? Less than the business you're losing with your current one!
  • Why Don’t They Call Me? 8 Tips for Converting Wedding & Event Inquiries into Sales  - First, Alan will present the best practices for replying to inquiries, so they'll actually reply and engage in a conversation. Attendees will be encouraged to bring examples of your actual conversations so that Alan can review them and show you how to improve. 

What can you expect?
That's a great question, and don't take our word for it, listen to businesses, like yours, who've already experienced training with Alan:
  • Alan's Mastermind class is exceptional!  The content just kept coming and coming.” -  Donny Lovering, Ruby Entertainment, Hamilton, ON, Canada

  • "Alan's wealth of knowledge in wedding and event sales is unparalleled." -  Stephanie Shaak, Reading Public Museum, Reading, PA - she's attended 2 Mastermind Days with Alan

  • If you have not attended one of Alan's Mastermind programs, I highly recommend it!  Well worth the investment." -  Holly Bowers, Holly’s Cakes, Greenville, SC

How many people can you bring?
Each company can bring from 1 to up to 4 people, depending upon the ticket you get.

Want to be one of the 30 people to join Alan for this special day? Click the link to get your ticket!

Where is it?
Drexelbrook Catering, 4700 Drexelbrook Dr, Drexel Hill, PA 19026

When/What Time?
Wednesday, April 15th, 9:30am - 4:30pm - lunch is included

Venue Details
Drexelbrook Catering
4700 Drexelbrook Drive, Drexel Hill, Pennsylvania, 19026, United States

With more than 25 years in sales, marketing and sales management, Alan Berg has been called “The Leading International Expert on the Business of Weddings & Events”. He’s a Certified Speaking Professional™, the highest earned designation conferred by the National Speakers Association, and one of only 36 Global Speaking Fellows worldwide!

Alan is a featured presenter every year at major industry conferences in North America and internationally. He has extensive sales, sales management and marketing experience ranging from publishing two wedding magazines, to Vice President of Sales and Education at The Knot and now, in addition to public speaking and consulting with venues, caterers, entrepreneurs and local businesses, Alan is also a contributing Education Guru for WeddingWire, the leading wedding technology company (with websites in 15 countries). He also speaks and consults for websites in Ireland, Dubai, India, Australia, the UK, as well as countless venues, hotels, bridal shops, planners, entertainers and more.

Alan has presented on 5 continents, in 14 countries, 5 of them in Spanish, and is the author of the books “If your website was an employee, would you fire it?”, “Your Attitude for Success”, “Shut Up and Sell More Weddings & Events!”“Why Don’t They Call Me? – 8 Tips for converting wedding & event inquiries into sales.” and his newest book "Wit, Wisdom and the Business of Weddings " – all are available in English and Spanish!

Alan speaks to thousands of entrepreneurs and business professionals every year through webinars, live presentations and on-site sales training.

For more information on Alan’s website review and consulting and/or sales training services; to get a copy of his books, or to have Alan speak for your company, group or association visit, contact, or call/text +1.732.422.6362, international enquiries +1 732 422 6362.